As the Internet evolves with the usage of Big Data and Cloud, the shift from cloud data to cloud action is eminent. This shift has large implications for consumers. In five years’ time, the number of connected devices will grow to near 25 billion. From regulating the temperature of the house using smart thermostats to using reports and dashboards for a clearer insight to make smarter decisions. There is a need of a system which we can entrust our identity with, where our identity is safe while making transactions in the background. For this, companies of types must begin to bridge the gap between the physical and digital worlds. Only then can we begin usage of the delicate frameworks in a network based on our truly unique digital identity. Read more at: http://recode.net/2015/06/29/big-data-vs-best-data-the-future-of-you-in-a-networked-world/