SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Contribution of Big Data in the Travel Industry

Today, companies have the option of collecting information about consumers which was never available in the past. This information is collected through internal sources, such as company websites and sales records, and external ones, such as social media, smartphones and tablets. This vast amount of information on consumers is increasingly referred to as big data. When a consumer visits a website for the first time, cookies are sometimes uploaded on his browser containing a unique ID, making it possible for the company to identify him during his next visits. Once identified, it will be possible to link the consumer to all information the company stored about his profile, which makes personalized marketing possible. Today, because of prescriptive analytics models embedded into their operational systems, websites and apps can analyze consumer information in real time in order to offer personalized travel options instantly. In the next few years, we will witness a gradual move to 1-to-1 marketing in the online travel category, with each consumer treated in a different way in terms of the whole marketing mix. To know more about this visit:

http://blog.euromonitor.com/2014/05/big-data-unique-ids-and-prescriptive-analytics-revolutionising-online-travel-marketing-part-1.html  .

Rate this blog entry:
Customer Centricity is the key to success for bank...
Primary rules of customer service

Related Posts

 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Friday, 13 December 2019
If you'd like to register, please fill in the username, password and name fields.

Sigma Connect

sigmaway forums

Forum

Raise a question

Access Now

sigmaway blogs

Blogs

Blog on cutting edge topics

Read More

sigmaway events

Events

Hangout with us

Learn More

sigmaway newsletter

Newsletter

Start your subscription

Signup Now

Sign up for our newsletter

Follow us