Segmentation in a CRM system is one of the basic management tools. Dividing the database helps to focus on the markets as well as spot trends and in turn helps sales people to become effective. It can also speed up the prospect of zeroing in on prospects, seek out new opportunities for cross-selling and up-selling and more importantly make your efforts more productive. The advantage of segmenting with CRM is that the system gives many ways to divide up your database. Read more about segmentation at: http://it.toolbox.com/blogs/insidecrm/slicing-and-dicing-with-crm-76197