Organizations need to segment their customers and deal with each segment differently. In this way, an organization can give more attention to customers and in return will lead to more profit. This segmentation can be done using tools included in your CRM system. The segmentation becomes easy with the help of CRM tools. But, you must decide how to segment meaningfully. Read more at: http://it.toolbox.com/blogs/insidecrm/segmenting-customers-by-quality-in-crm-74857