Maintaining a good relationship with customers is the most important thing in any business. Promises made to customers must be fulfilled. The CRM system can help in this area by reminding you the details of your interactions with customers and also can remind you of the details of all your contacts with the customer, i.e. everything from the initial sales calls to follow-up and service work. Read more at: http://it.toolbox.com/blogs/insidecrm/giving-customers-what-they-want-with-crm-75060