According to a new industry study, demand for embedded analytics is increasing. The study has found a growing number of users who wants analytics integrated with applications. The study also suggests that the trend toward embedded tools is being driven by the view that an application's value is tied to the data and the analytical tools available to an application. The goals of embedded analytics include moving beyond the traditional business intelligence approach of extracting insights data and differentiating platforms in a market being flooded with analytic approaches. Read more at: http://www.datanami.com/2016/04/18/analytics-increasingly-seen-embedded-apps/