In order to achieve accuracy of understanding customer’s experience the company executives have to come up with varied surveys and several tricky questions. We can gain a more empathetic experience of customers experience with the appropriate amalgamation of observations, sensors, data and designs. Being aware of the users experience is very critical for the technology design.
There are certain emotions which cannot be explained by words. Sensors can pick up these stress signals, combine them with the available textual data and thus identify the emotional triggers of a customer’s experience.
The comprehensive data on the experience of the user can be gathered by observing the way user interacts with the product or application. It exactly determines how the design is performing and whether it needs improvement or not.
Read more at: http://www.informationweek.com/it-life/can-data-teach-us-empathy/a/d-id/1321022?