The success mantra for a perfect digital strategy is to deliver the right message (RM) to right person (RP) at the right time (RT). But we are often overwhelmed by popular trends and forget to look beyond them. Here is an inventory of strategies one can follow to find an optimal solution (might not be the trendiest one). Avinash Kaushik (author) in his blog Occam’s Razor talks about the 5 myths of digital marketing and analytic:

• Programmatic Platforms are a panacea.
• A data first strategy is a winning formula.
• All we need is Facebook, forget our websites.
• The web is dead. Mobile web is dead. Apps are the past present and future.
• Cookies! Cookies are all we need.

For more insight into this piece don’t hesitate to follow http://www.kaushik.net/avinash/digital-marketing-analytics-deadly-myths-de-mythified/