The hype around the word “big data” is ever increasing. It promises to bring a big revolution in marketing. But, in all this hype, myths also arise, which need to be cleared.
Joerg Niessing,INSEAD Affiliate Professor of Marketing, and James Walker, Partner Demand Analytics, Strategy&, in their article at knowledge.insead.edu, talk about eight commonly heard myths on big data. Some of them are:
- It’s big
- The more granular the data, the better
- Big Data is good data
- Big Data is a magic 8-ball
These myths need to be discarded before putting into use “the real Big Data”. To know more, please visit the following link:
http://knowledge.insead.edu/blog/insead-blog/the-eight-most-common-big-data-myths-3878