Everyone prefers email. It’s also effective for lead generation and other sales activities. In a research it was found that emails have a 50% higher rate of qualified leads than other avenues, and 20% of income directly comes from emails. CRM tool gathers extensive information on customer contact through email, phone, chat, social media, and other channels. An email-based CRM solution is very important for small & medium sized businesses. Nowadays, several CRM solutions integrate with email and bring benefits to any organization. They are: An integrated view; increased responsiveness; integration with other apps; quick installation and deployment; and unified contact list. Read more at: http://it.toolbox.com/blogs/insidecrm/5-benefits-of-crm-solutions-with-email-integration-69633