According to a report by Gartner, analysts estimate that poor data quality is costing organizations on average £9 million annually. Another report by CIO tells us that organizations should be not only protect data but also ensure its quality. Organizations should be aware of bad data. So, to know about how to trust data quality, follow the article written by Peter Walker (Country Manager UKI, Information Builders) at: : http://digitalmarketingmagazine.co.uk/digital-marketing-data/is-your-data-quality-suspect/1132