Just when customer satisfaction has become a very important issue, the introduction of User Explorer took place. With user explorer you can now analyze what action an anonymous user has taken on your app or site. You can also get a visitor’s insight who spends quite a lot of time within a given time frame and analyze each of their journeys to your site in that given span. Using User Analytics, a Google Analytics “Segment” can be created which can be applied to the group of users and understand how this group reacts across your site. These features will help gain the insight that is needed to build amazing experience for your consumer thus improving your relationship with them. Read more at: http://analytics.blogspot.in/2016/05/better-insight-into-your-customer.html?m=1