CRM systems are mainly designed to make sales management easier and to enforce regimented selling process and the secondary reason is to make selling easier and more efficient. Companies during purchasing a new CRM system, examine the analytics features. Analytics is the summarization and presentation of information from the CRM database in such a way that salespeople and management can gain insight by looking solely at individual records and varies from company to company. Read more at:  http://it.toolbox.com/blogs/insidecrm/building-analytics-into-or-onto-old-crm-systems-71056