Leads are important for any business and not all leads have equal importance. A good lead scoring system lets you rank your prospects by readiness to take action. This will help in deciding to prioritize leads. Lead scoring is a method and the important thing is to have the right information and applying the right method to that information. CRM helps to identify and score potential customers by organizing the information about each of them so that you can successfully apply your chosen methodology. Read more about developing a successful lead scoring process at: http://it.toolbox.com/blogs/insidecrm/lead-scoring-with-crm-70888