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How IoT is influencing CRM

We are approaching the New Year, and IoT is poised to make an incredible impact on the technology landscape. One of the ways in which the IoT stands ready to influence the business landscape involves a technology called customer relationship management (CRM). Rose de Fremery (Analyst with StudioB), writes in her article about some ways in which this IoT development has the potential to transform marketing, the customer experience, and the product experience through its link with CRM. Read more at: http://it.toolbox.com/blogs/insidecrm/4-ways-the-iot-cloud-is-poised-to-transform-crm-70698

 

 

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