Earlier we have seen that CRM required manual input to fill in notes from sales activities and collect information about prospect behavior. But, nowadays, this is done with the help of technology and machine learning is one such technology. Machine learning is helping sales teams to fill in the notes. But, first we must know what machine learning is. It refers to a computerized data analysis where algorithms learn from new information and quickly decide what the next best action is. Web search results, credit scoring and email spam filtering are powered by machine learning algorithms nowadays. Such technologies are extending to CRM also. To know more, follow: http://it.toolbox.com/blogs/insidecrm/machine-learning-your-way-to-better-crm-69781