To more than a billion cricket frenzy people in the country and outside, how can cricket be made more interesting? Is there a way organizers of the game can make fans grip to it with increasing fervor? Apparently these are the key points ICC tried to focus on in this world cup. Predictive analytics is what ICC banked on to increase fan engagement. ICC Cricket World Cup 2015 was considered as the most digitally advanced in history. ICC, with support from SAP, came up with the much insightful Match Center through which statistics, comparison techniques which earlier used to be available, albeit not very advanced, to coaches of teams, and commentators were available to any owner of a smart phone with the touch of its app. ICC has increased its use of analytics lately, and will sure rely on it more than less in coming years.

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