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How to choose a right big data analytics tool for your organization

According to David Loshin (Knowledge Integrity Inc.)," big data and analytics is helping organizations to gather and analyze data in search of valuable business information and insights that can help them improve their products and services." Cost, Simplicity and Performance are the three factors helps to lower the barrier of entry for analytics and motivate organizations to adopt a big data analytics. The organizations which are planning to integrate analytics tools into their organizations need to have a data driven culture, recognize the potential of information. Key stakeholders are aware of the benefits of big data analytics and include agility in making decisions for adopting the technology. Types of big data to analyze:

• Transaction Data
• Human-generated Data
• Mobile Data
• Machine and Sensor Data.

Big data analytics tools help you in managing all these data with a reasonable investment. Helps you in analyzing these applications:
• Customer Analytics
• Sales and Marketing Analytics
• Social Media Analytics
• Cybersecurity
• Plant and facility management
• Pipeline Management
• Supply chain and channel analytics
• Prize optimization
• Fraud Detection

Read more at: http://searchbusinessanalytics.techtarget.com/feature/How-to-determine-if-big-data-analytics-tools-are-right-for-you

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