According to a recent study, it was found that mobile CRM applications boosted productivity on an average of 15%, 30% of the respondents reported productivity boosts of 20% or more. In another survey, 81% of CEOs believe mobile technology is strategically important. Use of mobile helps in better communication which in turn helps in better customer service. It also helps the sales staff with more marketing insights on the go instead of being tied to the desktop while researching the prospect and updating on the status of the relationship between client and company. Read more at: http://it.toolbox.com/blogs/insidecrm/using-mobility-to-boost-crm-75304