Nowadays, customer relationship management (CRM) software can help companies to customize their marketing campaign by reducing the usage of bad data. Bad data can decrease the quality of the content and may also lead to underdeveloped leads. Here automated marketing comes in. This helps in improving the quality of data. Eric Scott (An Analyst with B Studio), writes in his article about some steps to ensure that the data are cleaned up and providing the right metrics for a smooth and automated marketing campaign. Read more at: http://it.toolbox.com/blogs/insidecrm/4-ways-to-boost-the-quality-of-automated-marketing-content-68477