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Insurance agencies and the role of CRM

Small, independent insurance agencies must stay competitive by investing in technologies including CRM systems.  Smaller insurance agents are not in a good place due to their lack of leverage to negotiate with large carriers, thereby missing the financial resources to invest in IT upgrades. So, agencies are focusing on their connections with carriers, accounting procedures and the generation of new business. CRM is playing a big role in helping to automate this. Read more at: http://it.toolbox.com/blogs/insidecrm/crm-delivering-a-competitive-edge-for-insurance-agencies-78529

 

 

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