Customer service is the most effective part of any company. It not only helps to improve customer retention rate, but also helps to understand new market trends. Big data analytics and business intelligence play a crucial role here. Simple web crawling into a social site helps to understand the on-going sentiment and current market trend. Different social responses, video hits, ads and newsletters help to optimize the search results. In other word this process facilitates smother recommendation system and customer centred predictive modelling. To make a better prediction we can use –
1. Connectors help to integrate diverse data sets in different formats
2. Lightweight search facilitates even non-technical data analysis
3. Queries optimizes the search dynamics
4. Enterprise search also scores with its semantic search, which means that the context is recognized and included in the analysis and structuring of the data.
Using all these parameters business enterprises can design a better profitability model.
To read, follow: http://www.computerweekly.com/blogs/Data-Matters/2016/02/search-driven-business-intelligence-intelligence-for-a-customer-centric-business-world.html