CRM vendors are trying to differentiate themselves from one another to provide a higher level of business value. They have realized that it is not sufficient to offer a well-designed system with application programming interfaces; one must also offer analytics and business intelligence capabilities, as well. CRM systems are predicting based on past data collected, future sales opportunities or marketing campaign results. One of the major trends anticipated for the CRM market this year centers around mobile access and all the CRM players are working on enhancing mobile CRM apps so that they can support the workers who work outside an office set up. Read more at: http://it.toolbox.com/blogs/insidecrm/crm-analytics-for-a-better-business-insight-what-can-we-expect-for-2015-66119