Big data is in its adolescence. Companies have started to treat it as a corporate asset. The focus has been shifted to find those data initiatives that will have biggest and immediate effect. Companies are not looking for more data, but the right data. This helps in making better informed decisions. A correlation between good data policies and financial success is also observed. Big data is becoming less about volume and velocity, but more about value. As technology continues to improve, the "bigness" of big data is becoming a less important factor. Read the full article here: http://www.forbes.com/sites/bernardmarr/2015/11/30/big-data-now-a-top-management-issue/#29598044794d