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Marketing Analytics and its dependence on the Internet

In recent times, the quickest and the easiest way to reach out to the huge market is through paid search marketing like advertising on Google AdWords or through other engines. Research shows that almost 75% of the North American population remain online. Marketing Analytics allows you to monitor campaigns and their respective outcomes, enabling each dollar to be spent as effectively as possible. According to a study in 2008 by the Lenskold Group "companies making improvements in their measurement and ROI capabilities were more likely to report outgrowing competitors and a higher level of effectiveness and efficiency in their marketing". In search marketing, one of the most powerful marketing performance metrics comes in the form of keywords. It is the keyword data contained within each click which can be utilized to inform and optimize business processes, monitor industry trends, provide customer support and identify the product design. A successful online marketing strategy relies on a winning AdWords campaign. The strength of your AdWords campaigns will dictate how well you rank in Google; without a decent ranking, your site will never be seen by prospective clients. As was published by E-Consultancy Research, it's generally well known that "a paid search campaign will add prestige and credibility to an organization. To know more about marketing analytics go to: http://www.wordstream.com/marketing-analytics .

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