/home/leansigm/public_html/components/com_easyblog/services<title>Marketing analytics and its impact on the organisation</title>
<script type="text/javascript">
window.print();
</script>
<div id="blog-title">
	<h1>Marketing analytics and its impact on the organisation</h1>
</div>

<div class="title-wrapper no-avatar">
	<div class="meta1">
		<div class="inner">
			<span class="post-date">Jul 26</span>

			<span class="post-category">
				Posted by <a href="/forum/user/2461-sukhmani-kaur-sawhney">sukhmani kaur sawhney</a>				in <a href="/resources/sigmaway-blog/analytics">Analytics</a>			</span>
		</div>
	</div>
</div>


<div class="post-content clearfix">
		
	<table style="border-collapse: collapse; width: 846px; height: 114px;" border="0" width="380" cellspacing="0" cellpadding="0">
<tbody>
<tr style="height: 30.0521px;">
<td class="xl65" style="height: 30.0521px; width: 845.556px;">
<p>A recent survey states that the marketing companies will allocate their budgets to analytics. Though the top marketers report that analytics’ effect on company’s performance will remain moderate. There are two forces which couldn’t make this happen- the data used and the data analyst. This article discusses about why the organisations couldn’t realise the full potential of <a href="/our-services/analytics.html" target="_blank" rel="noopener noreferrer">marketing analytics</a> with their increased spending. Some of the main areas where the problems may arise are:<br /> • The data challenge<br /> • The data analyst challenge<br /> • Algorithms and data resolving business plans<br /> • Company’s goals<br /> • Expanding skill boundaries</p>
<p><br /> To know more visit:</p>
<p><a href="https://hbr.org/2018/05/why-marketing-analytics-hasnt-lived-up-to-its-promise" target="_blank" rel="noopener noreferrer"> https://hbr.org/2018/05/why-marketing-analytics-hasnt-lived-up-to-its-promise</a>    </p>
</td>
</tr>
</tbody>
</table></div>

<div class="post-copyright clearfix">
	</div>

<div class="post-tags">
	Tags
		<a href="/blog/tags/marketing-analytics">
		<span itemprop="keywords">marketing analytics</span>
	</a>
		<a href="/blog/tags/data-analyst">
		<span itemprop="keywords">data analyst</span>
	</a>
		<a href="/blog/tags/data-challenge">
		<span itemprop="keywords">data challenge</span>
	</a>
		<a href="/blog/tags/algorithms">
		<span itemprop="keywords">algorithms</span>
	</a>
	</div>

<a rel="nofollow" onclick="window.print();" title="PRINT" href="javascript: void(0)">PRINT</a>