Although most modern enterprises run on data, it becomes useless if we cannot derive intelligence from it. Data includes all the information that is available including raw facts about companies and individuals. Intelligence is when we look at the data and try to find a relation to better interpret challenges and opportunities in the market. Insight with data and intelligence deals in adjusting strategies in response to the market. To develop predictive models about the market, we need intelligence and insight alongside data. Raw data is often mistaken for insights. For smarter decisions, internal and external data sets should be used as starting points and then create intelligence to draw sensible insights. To know more: http://www.smartdatacollective.com/ray-renteria/327508/data-does-not-equal-intelligence-predictive-analytics-enterprise