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	<h1>Personalization and CRM</h1>
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			<span class="post-date">Jan 22</span>

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				Posted by <a href="/forum/user/443-piu-banerjee">Piu Banerjee</a>				in <a href="/resources/sigmaway-blog/analytics">Analytics</a>			</span>
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	<p><span style="font-size: 11.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: PMingLiU; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: ZH-TW; mso-bidi-language: AR-SA;">In today’s sales world, personalization is an important aspect, especially sales campaigns and CRM make it easy to collect information about customers and to apply it. Personalization involves a balance between using information about the customer to build a relationship and an invasion of privacy. It is also one of the most powerful tools in the CRM toolbox and a way to build trust and inspire customer loyalty. Read more at:&nbsp;</span><a href="http://it.toolbox.com/blogs/insidecrm/crm-personalization-not-intrusion-71092" target="_blank" style="font-family: Calibri, sans-serif; font-size: 11pt; line-height: 107%;">http://it.toolbox.com/blogs/insidecrm/crm-personalization-not-intrusion-71092</a></p>
<p><span style="font-family: Calibri, sans-serif; font-size: 11pt; line-height: 107%;">&nbsp;</span></p></div>

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		<a href="/blog/tags/personalization">
		<span itemprop="keywords">Personalization</span>
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		<a href="/blog/tags/customer-loyalty">
		<span itemprop="keywords">customer loyalty</span>
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		<a href="/blog/tags/sales-campaign">
		<span itemprop="keywords">sales campaign</span>
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		<a href="/blog/tags/crm-toolbox">
		<span itemprop="keywords">CRM toolbox</span>
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