Predictive analysis is the need of the hour for all the businesses. Ample data is available and can be used by the companies for making analysis right for customer satisfaction trends. Data collection is becoming cost effective and can be used by any medium scale enterprise also. The analysts use them to draw meaningful results to help their companies grow. The techniques in predictive analysis include: clustering, decision trees and linear regression. The applications where predictive analysis can be used are:
• Content marketing
• E-commerce
• Social media marketing
Thus, predictive analysis is a useful tool that can help the business to provide better products and services. 

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https://www.entrepreneur.com/article/305460