Predictive analytics involve mining database for actionable insights on your customers and it aims to find patterns that will suggest sales strategies or tactics that will make your sales efforts more successful. It is a new tool for CRM. There are a number of third-party programs available that will enable you to apply predictive analytics to your CRM data, but, the cloud-based solutions are more attractive to small businesses. Read more at: http://it.toolbox.com/blogs/insidecrm/predictive-analytics-for-crm-70768