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	<h1>Predictive analytics and purchasing</h1>
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			<span class="post-date">Jun 05</span>

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				Posted by <a href="/forum/user/1077-neha-kumari">Neha kumari</a>				in <a href="/resources/sigmaway-blog/analytics">Analytics</a>			</span>
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	<p class="MsoNormal" style="margin-bottom: .0001pt; line-height: normal;"><span style="font-size: 10.0pt; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-hansi-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; color: black; mso-bidi-language: HI;">Predictive analytics help you how to make money. Angela Hausman, PhD (marketing professor at Howard University) writes in her article about some possibilities to improve bottom line by using predictive analytics: 1. Recommendation algorithms<br /> 2.Manage the customer journey<br /> 3.Segmentation based on CLV (customer lifetime value) or other variables<br /> 4.Optimize deployment of company resources<br /> 5.Hire the best employees for a job<br /> 6.Detect fraud. Using predictive analytics, firms segment their customers on more influential variables. Predictive analytics can help to optimize deployment of resources. For more read: <a href="http://www.business2community.com/business-intelligence/want-buy-using-predictive-analytics-01543154#eTFpvvsFFDwam4MG.97" target="_blank">http://www.business2community.com/business-intelligence/want-buy-using-predictive-analytics-01543154#eTFpvvsFFDwam4MG.97</a></span></p></div>

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		<a href="/blog/tags/predictive-analytics-1">
		<span itemprop="keywords">predictive analytics</span>
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		<a href="/blog/tags/customer-lifetime-value-1">
		<span itemprop="keywords">customer lifetime value</span>
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		<a href="/blog/tags/customer-journey">
		<span itemprop="keywords">Customer journey</span>
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		<a href="/blog/tags/deployment-of-company-resources">
		<span itemprop="keywords">Deployment of company resources</span>
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