Customers nowadays, use apps and for a product owner it is important to know what value his app is generating to the customers. Product owners should connect with their customers and to connect with customers at a deeper level, you must take advantage of predictive analytics. Predictive analytics helps to discover core product value, and product managers can chalk out an efficient roadmap for delivering core product value to users as quickly as possible. Read more at: http://www.business2community.com/mobile-apps/how-product-owners-can-use-predictive-insights-to-optimize-the-app-experience-01345327#EhVGic3TUeHPzH71.97