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Predictive Analytics helping retailers in customer retention

Predictive Analytics make predictions about the future events based on current data. These days retailers use it to determine the future needs of the customers. The biggest challenge faced by retailers today is customer retention. Predictive Analytics is bringing about a huge change in the retail experience altogether. Eminent retailers like Amazon is using predictive analytics to make customer recommendations based on purchasing history. Furthermore, development in Artificial Intelligence and machine learning is boosting its use. These developments in turn are helping the retailers gain a competitive edge. However tech giants like Google, Microsoft tend to keep the cutting-edge innovations for them. The new and innovative predictive analytics must level the playing field for small medium industries. Read more at: https://channels.theinnovationenterprise.com/articles/retail-reaping-rewards-predictive-analysis

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