/home/leansigm/public_html/components/com_easyblog/services<title>Predictive Analytics In Marketing And Sales</title>
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	<h1>Predictive Analytics In Marketing And Sales</h1>
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			<span class="post-date">Jun 18</span>

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				Posted by <a href="/forum/user/914-sukanya-acharya">Sukanya Acharya</a>				in <a href="/resources/sigmaway-blog/analytics">Analytics</a>			</span>
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	<p><span style="font-size: 11.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Vrinda; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;">With the help of predictive analytics, marketers can predict future sales. With this prediction information, companies can now decide on their campaigns. Analytics is mainly used for correlation and causation. A lot of vendors pay maximum attention towards correlation but causation underlying a pattern is important to predict a customer’s purchase behavior. Thus predictive analytics analyzes customer behavior and offers them promotions according to their behavior so as they intake those. Hence if used properly, it can be of great importance. Predictive analytics can help marketers across the entire customer lifecycle, said Fern Halper, director of TDWI Research for advanced analytics. Read more about this article by Katherine Noyes (IDG News Service) at: &nbsp;</span><span style="font-family: Calibri, sans-serif;"><span style="font-size: 11pt; line-height: 107%; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"><a href="http://www.computerworld.com/article/2934086/business-intelligence/marketers-are-betting-big-on-predictive-analytics.html" target="_blank">http://www.computerworld.com/article/2934086/business-intelligence/marketers-are-betting-big-on-predictive-analytics.html</a>&nbsp;</span></span></p></div>

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		<a href="/blog/tags/predictive-analytics">
		<span itemprop="keywords">Predictive  Analytics</span>
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		<a href="/blog/tags/correlation-mining">
		<span itemprop="keywords">Correlation Mining</span>
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		<a href="/blog/tags/customer-lifecycle">
		<span itemprop="keywords">Customer lifecycle</span>
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		<a href="/blog/tags/customer-purchase-behavior">
		<span itemprop="keywords">Customer Purchase Behavior</span>
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		<a href="/blog/tags/correlation-and-causation">
		<span itemprop="keywords">Correlation and Causation</span>
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