According to a study, 63% of CRM initiatives fail, costing companies thousands of dollars in out of pocket expenses, which negatively impacts future revenue due to missed sales and opportunities. CRM is effective for those who manage several sides of business, which includes sales, marketing, customer relations, and product updates. There are three reasons for these failures – flawed communication of goals for the CRM system by company leaders, lack of organization-wide use, and inability to integrate with existing tools and applications. Read more at: http://it.toolbox.com/blogs/insidecrm/3-reasons-crm-implementations-fail-70341