/home/leansigm/public_html/components/com_easyblog/services<title>Retailers and E-commerce threat: A New Study</title>
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	<h1>Retailers and E-commerce threat: A New Study</h1>
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			<span class="post-date">May 11</span>

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				Posted by <a href="/forum/user/894-nishu-soni">Nishu Soni</a>				in <a href="/resources/sigmaway-blog/analytics">Analytics</a>			</span>
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	<p class="MsoNormal" style="margin-bottom: 0.0001pt;">In today's present scenario, retailers are facing threat from online stores. There is a fall in profit percentage. But to deal with this, retailers are increasing their customer's database as they can apply analytics on the data, predict and track customer behavior.</p>
<p class="MsoNormal" style="margin-bottom: 0.0001pt;">&nbsp;In this context, the <strong>Future group's plan </strong>is to increase the database of customers so that they can fight ecommerce companies.</p>
<p class="MsoNormal" style="margin-bottom: 0.0001pt;">According to <strong>Punit Soni</strong> (CPO at online marketplace Flipkart), “<strong>Capturing a huge swath of pricing and things of the largest economies of the world, and becoming the default marketplace is not easily doable for offline players</strong>”.</p>
<p class="MsoNormal" style="margin-bottom: 0.0001pt;">To know more about Future Group strategy and analytics in retail, read an article link “<strong>Future Group banking on analytics to battle e-commerce companies</strong>” by <strong>Jayadevan PK</strong> (ET Bureau): <a href="http://articles.economictimes.indiatimes.com/2015-05-08/news/61947503_1_rakesh-biyani-future-group-data-analytics" target="_blank">http://articles.economictimes.indiatimes.com/2015-05-08/news/61947503_1_rakesh-biyani-future-group-data-analytics</a></p></div>

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	Tags
		<a href="/blog/tags/retail-analytics">
		<span itemprop="keywords">Retail analytics</span>
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		<a href="/blog/tags/e-commerce-threat">
		<span itemprop="keywords">E-Commerce Threat</span>
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		<a href="/blog/tags/customer-database">
		<span itemprop="keywords">Customer database</span>
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