Retaining old customers is the most profitable task of any small & medium sized business. According to Forrester Research, it was found that retaining 5% more customers can increase profits by 25-125% and it costs five times more to acquire a new customer than it does to retain an existing client. Customer relationship management (CRM) software can be a vital tool for organizational client retention. Companies use CRM tools for preventing customer defection, increasing client satisfaction and improving cross-selling efforts. Read more at: http://it.toolbox.com/blogs/insidecrm/5-ways-crm-is-key-to-smb-customer-retention-69833