A recent survey by The Economist Intelligence Unit found that those who were polled believe that customer service and marketing is expected to gain most from analytics, but customer service is unprepared to deal with big data. Proper analytics of the brand will enable business houses to understand how their business is performing, whether they need any improvement or not.  An October 2013 Gartner report, Market Trends: Leveraging Analytics in Vertical Industries, identified four major categories of analytics: Descriptive, Diagnostic, Prescriptive, Predictive. Three ways in which analytics is transforming customer service: Analytics is encouraging organizations to break down barriers

Analytics is changing perceptions of important measurements

Analytics is allowing brands to get ahead

To know more about the three ways in which analytics is transforming customer service, go to:https://blog.zopim.com/2013/11/20/3-ways-analytics-transforming-customer-service/