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Significance of Data Visualization

To make the data presentable, data visualization is of utmost importance. According to columnist Paul Shapiro data visualization plays a crucial role for marketers because by just looking at large datasets, we can’t get an idea about the pattern of the data. This can be easily done with a help of a scatter plots, bar charts, pie charts, etc. This data visualization makes our data analysis more effective. Here comes in the concept of preattentive attributes. These attributes are those aspects of a visual that our iconic memory picks up, like color, size, orientation, and placement in a few milliseconds. To read more, follow: -http://marketingland.com/brief-introduction-data-visualization-theory-marketers-184112

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