According to a research, 60% of people interact with brands through social media. Social media is important nowadays as it is an effective sales tool. It is also an important channel for post-sales support. Hence, social CRM facilitates lead engagement across social channels. It also allows the sales team to track prior communication and follow up with additional information. It also helps in customer communication and also improves customer visibility. Read more at: http://it.toolbox.com/blogs/insidecrm/how-to-use-social-crm-for-sales-68572