Companies do a lot of expenditure on resources to analyze big data. But surprisingly, in most cases they fail to address the question of why they are doing so. Many times they use different high end big data software unnecessarily when there is a simpler solution. Before starting the analysis of big data, a proper data thinking approach is necessary. This will not only save company’s time and money, but also optimize resources. So before mining big data, we have to think analytically with some small data. It is data thinking that can prove to be really big.

Robert D. Behn, lecturer at Harvard University’s John F. Kennedy School of Government, talks more about defining a proper question before analyzing Big Data here:http://www.govexec.com/excellence/promising-practices/2014/04/got-big-data-first-define-your-big-question/81661/?oref=river .