Successful companies in 2014 are expected to take Big Data Analytics and utilize it for growth and competitive advantage. Experts discussed how to use data strategically for a strong analytics culture at the webinar "Fine-tune your analytics strategy for 2014". According to Stephen Sharpe, Director of Global Strategic Analytics of Johnson & Johnson, companies need to start working on a cloud based system to integrate and broader integration and training across the various sectors to share best practices. According to Larry Seligman, VP, Advanced Consumer Analytics, Inter-Continental Hotels group, companies need a new definition of data integration and they need to learn how to value projects and programs and quantify the things which were previously not quantifiable. According to Mazhar Hussain, Leader Big Data Practices, HP, gives insight on the importance of analytics as a service. Mid-sized and small customers will take great advantage of analytics as a service which is going to take up big stream and it is important to have the right kind of strategy implemented in the company. Read more at: