So you have heard of these 2 brothers (Chetan and Rishi), but you didn’t know how they re-built the success of their family business. So Chetan did Bachelors in petrochemical engineering, & MBA . Rishi did Bachelors in Science and Business Administration. But they came to re-built their family business of manufacturing ceramic tiles, Kajaria Ceramics Limited. It was an year of 2000, IT revolution in India had just started, and Rishi started an online platform Floortoroof.com to combine the agents all over country. After their visit to China, they found out, they can easily import and sell the tiles into India, of course they have to cut off certain costs. Also to expand Chetan added partners to increase their reach to the local market. Also with introduction of SAP and IT integration, Rishi transformed day to day business. And it turns out all in favor with the highest profitability margin of over 18 percent and now it is all set to open a new plant in Rajasthan. Read more at: https://www.entrepreneur.com/article/296656