Predictive analytics make better use of data. Nowadays, predictive analytics using CRM data deal with anticipating customer behavior. Mobile CRM is playing an important role to deploy predictive analytics. If mobile CRM and predictive analytics are merged, it is required that the right information is sent to the mobile app. It is predicted that in the future, mobile CRM might include the apps that customers use on their mobile devices and it is also predicted that smart devices and mobile CRM apps could listen to conversations that salespeople have with customers, which will in turn produce a pop-up message to the salesperson to recommend a product based on that discussion. Read more at: http://it.toolbox.com/blogs/insidecrm/mobile-crm-considerations-with-predictive-analytics-69606