Customers are the key to any business success. The more customers you have, the more revenue you generate. But the customers don't come on their own. They get attracted by an advertisement. The company targets them with marketing strategies. All the local marketing techniques like flyers and direct mail are still used. But since marketing is an enormous activity and has funds associated with it, we must track and analyze to its optimum level. Hence CRM comes to the rescue. They are - Use CRM to bring Analytics to Paper Marketing; to Automate Communications and Improve Response Time; to bring Social to a Local Business; to motivate the sales team. Read the complete article here: http://it.toolbox.com/blogs/insidecrm/how-crm-software-can-maximize-your-local-marketing-73152