Nowadays retailers are utilizing big data to improve price, product, and placement effectiveness to new in-store experiences that influence social media. But, still there is a partial connection between these innovative ideas and the real time experience in each store. So, retailers need to get real-time data from the shop floor and pass it to the decision makers and in turn can make a real difference to both profitability and customer experience. In an era where consumer behavior is changing rapidly, retailers also need to change fast by empowering those on the shop floor to respond in real time. Retailers need to ensure right products are at the right price, on the right shelf and at the right time with the help of operational analytics. Read more at: http://digitalmarketingmagazine.co.uk/customer-experience/big-data-in-a-mobile-world-shop-floor-decision-making/1460