SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Which comes first? Analytics or understanding your customers?

The way technology is making a progress and competition is becoming tougher with increased uncertainty, big data and analytics tools have become important to your company. There is another matter that is also important - your customers. So, which will you give more importance? Your analytics tools or your customers? It is of no doubt that big data and analytics tools will give you hidden information that is not visible easily, by sifting through customer data. But, you have to remember one thing - analytics tools have no brains. It will never ever answer 'why' - well, that is the biggest answer for your business. The reason - analytics tools never understand your customers!

To attract customers to your shop, or to your website, you have to build an experience within them. Your marketing communication strategies will form that experience and reshape them. You have to address questions like what your customers want and why they want - in short, you have to understand their behavior. So, to excel in business, it is more important to understand your customers, not analytics tools.

How to understand your customers' behavior? Read them at: http://thenextweb.com/entrepreneur/2014/05/21/beyond-analytics-understanding-humans-scaling-business/ .

Location (Map)

Rate this blog entry:
Giving you with search results: what happens behin...
Big Data for your better health

Related Posts

 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Monday, 14 October 2019
If you'd like to register, please fill in the username, password and name fields.

Sigma Connect

sigmaway forums

Forum

Raise a question

Access Now

sigmaway blogs

Blogs

Blog on cutting edge topics

Read More

sigmaway events

Events

Hangout with us

Learn More

sigmaway newsletter

Newsletter

Start your subscription

Signup Now

Sign up for our newsletter

Follow us