Thomas C. Redman (Ph.D),  in one of his article, 'Data quality should be everyone's job', published by Harvard Business Publishing, mentioned that correction of errors in the data is an expensive and time consuming process. Moreover, at times even after correction of the data, some flaws remain which leads to bad credibility of the firm and angry customers. However, if companies welcome provocateurs - individuals concerned with addressing data proactively with the help of their teams, departments, and companies, then errors can be prevented at their source itself. Most of the data revolutionists while exploring with their work found out that to eliminate the root cause of the error and prevent future error, was the best way to ensure high quality data. No matter how innovative an idea is, a Provocateur is a must for the first step in a company dealing with data. So people concerned with data should take up this role actively, which will lead not only in the creation of innovative ideas but will also ensure high quality data output. Read more at: https://hbr.org/2016/05/data-quality-should-be-everyones-job#