Customers nowadays expect much more from organizations. So, every business must provide a world class customer experience that wants to win and keep customers. Hence, more and more contact centers are using analytics to collect both structured and unstructured data – from phone conversations to e-mails to social media to buying habits. This helps companies are to customize the experience for each customer. Analytics, can help organizations to go far beyond offering personalized support to each customer and also help you to understand what your customers want from you at the product and service level. Read more at: http://www.tmcnet.com/channels/call-center-management/articles/416191-benefits-customer-analytics-go-beyond-customer-relationship.htm