The most recently developed modern call center has emerged with so much of technology usage from cloud to Customer Relationship Management and Integrated Voice Response with new phrases catching up on people’s minds. It can be compared to an Oxford dictionary which gets 1000 new words added almost every year. There is always a need of new word to describe an innovation, idea or technology. These new words lead to puzzling communication. Thus the need of the hour is a jargon busting guide. Some examples are COLO which stands for Colocation. It refers to the service where data can be stored by a host company in a third party data center. For access to the whole guide visit: http://www.newvoicemedia.com/blog/understanding-the-modern-call-centre-our-jargon-busting-guide/#colo